Practical guides on shipping websites and mobile apps faster — product strategy, engineering, and growth from the Tovo team.
Free mobile apps make money through ads, subscriptions, in-app purchases, sponsorships, affiliates, and partnerships — not by charging users to download.
May 18, 2026 · 10 min read
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No. Lovable cannot make real native iOS or Android apps — it builds mobile-responsive websites that look good on phones but cannot be published to the App Store or Google Play.
May 17, 2026 · 6 min read
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You ship a mobile MVP in 21 days by locking one core user problem, cutting features to the minimum that validates it, then running a focused design-build-test-launch sprint.
Apr 12, 2026 · 12 min read
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In 2026 we choose Flutter for most startup MVPs because it offers faster polished UI, more consistent cross-platform performance, and quicker iteration than React Native.
Mar 28, 2026 · 11 min read
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App Store Optimization that actually increases downloads improves the listing elements users see first — title, screenshots, and conversion copy — not keyword stuffing.
Mar 15, 2026 · 10 min read
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Fixed pricing beats hourly billing for app builds because it gives startups a predictable budget, a defined scope, and a team aligned around shipping instead of logging hours.
Feb 20, 2026 · 9 min read
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Add AI features to a mobile app only when they solve a real user problem; skip gimmicks that raise cost, slow performance, and charge you the AI hype tax without improving retention.
Feb 8, 2026 · 10 min read
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In the first 30 days after launch, stabilize crashes, monitor retention, collect reviews, and turn real user feedback into product improvements — launch day is the starting line, not the finish.
Jan 22, 2026 · 10 min read
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